Digital Experience Partner
Optimizely Partner:
Digital Experience and Content Platform Services.
Infarsight is an Optimizely Partner, implementing Optimizely's digital experience platform, content management and experimentation capabilities for enterprise clients in Travel, Hospitality and Enterprise Operations who require personalised, scalable digital experiences alongside their operational AI systems.
About the Optimizely Partnership
Optimizely is a leading digital experience platform used by enterprises to manage content, run A/B experimentation and deliver personalised digital experiences at scale. Infarsight's Optimizely partnership extends the company's product engineering and intelligent automation capability into the digital experience layer, helping clients connect their operational data and AI systems to the customer-facing digital platforms that Optimizely powers.
What Infarsight delivers on Optimizely.
Content Management
Optimizely CMS implementation and integration, structured content modelling, editorial workflow configuration, multi-site management and headless delivery for enterprise web properties.
Experimentation Platform
Optimizely Web and Feature Experimentation, A/B testing, multivariate testing and feature flag management for travel booking flows, hospitality web experiences and enterprise digital products.
Personalisation
Optimizely Data Platform (ODP) integration, connecting operational customer data to Optimizely's personalisation engine to deliver relevant content and experiences based on booking history, travel preferences and operational context.
Integration and API Delivery
Headless and composable Optimizely deployments, connecting the content and experience layer to operational systems including booking engines, PMS, CRM and GDS via Infarsight's integration services practice.
AI-Connected Experiences
Connecting Optimizely's digital experience layer to Infarsight's operational AI systems, surfacing real-time operational data (availability, pricing, disruption alerts) through the Optimizely platform to deliver context-aware digital experiences.
Platform Operations
Ongoing Optimizely platform operations, performance monitoring, release management, content governance, platform upgrades and technical support as part of Infarsight's embedded platform operations model.
Ready to connect your Optimizely platform to operational AI?
We implement Optimizely and integrate it with your operational data and AI systems, creating digital experiences driven by real-time operational intelligence.